Truly immersive 360 video delivers something referred to in VR circles as ‘presence’; the sense of actually being there. As content creators we work hard to understand what this means … How it changes things.
There is no guidebook when a new medium emerges. Old content models refuse being shoe horned into the new. It’s a strange and exciting time.
In a way, Worldview’s journey toward 360 video began some time ago … designing hybrid game and TV formats, producing and directing factual video, hacking 3D game engines to build a TV studio and blending real and virtual worlds to create immersive museum experiences.
We’re comfortable here on this new frontier and having produced our first 360 video for a client in August 2014 we’ve been early on the scene. But the best is surely to come and we look forward to sharing the journey with our clients, partners and you the evolving audience for immersive content.