GoPro Buys into 360 Video
GoPro has become the latest well known brand to put it’s weight behind 360 video with the purchase of French software company Kolor.
Kolor’s software products enable post production and distribution of panoramic stills and video content. GoPro leads the way in the extreme action HD camera market and the tiny form factor of it’s Hero range has seen it become one of the methods used in acquiring panoramic footage.
“We are excited to welcome Kolor to GoPro,” GoPro CEO Nicholas Woodman said in his March 28 statement on the transaction. “GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content.”
GoPro already offers GoPro Studio software for the editing of footage captured with Hero cameras. At this stage it is unclear whether GoPro will build a dedicated 360 video specific capture system.