Volvo XC60 'Made By You'
The local launch of Volvo's XC60 enabled prospective buyers to customise a virtual representation of the vehicle within VR.
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'Ummm . . . and how about a Fusion Red exterior with that!'
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Worldview was tasked with delivering this Volvo VR experience throughout Australia.
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Very much a ‘room scale’ VR setup, 'XC60 Made By You' requires participants to configure the (virtual) car whilst on their feet and then - still wearing the headset - open the door and sit themselves in the driver seat.
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And we're pleased to say not a single person jammed their finger in the car door!
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The prototyping and smooth execution of 'XC60 Made By You' involved Worldview digging deep into it's bag of mixed reality tricks.
No margin for error on a tight schedule across multiple locations? No problem.
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The VR activation took place within a burst of wider product launch activity project managed for Volvo by the brilliant operators at Yakkazoo.
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Hats off also to the clever folk at Mediatec who fitted out duplicate VR road kits that criss-crossed the continent helping us to 'pop up' the show like clockwork.
